PROFILE Expanding
eGIX grows with Neighborhood
Email
Local
business publications recently announced that
Indiana’s
largest Small Business Investment Company,
Centerfield Capital Partners, L.P., made a $2.25
million investment in Carmel-based eGIX. One of
America’s
largest integrated communications
providers, eGIX serves
as a single source for a broad range of
communications and Internet technology services.
The company already serves 37 of the top 50
metropolitan service areas, and plans to use this
infusion of capital to further expand its reach
into other markets and to continue developing new,
innovative services.
The
eGIX team is constantly developing newer and
more effective ways for businesses to use
technology. But when it comes to using email as a
marketing tool, the company turns to another group
of experts: Neighborhood Email. “We run a pretty
tight ship here, and do all of our internal
product development using our team,” explains
Rebecca
Stevens,
director of marketing for eGIX. “That limits our
internal resources for activities such as
marketing, so we look for outside help in some of
those areas.”
“Neighborhood
Email
handles our customer newsletter, which we send to
over 30,000 people each month” says Stevens. “They
help us with writing, design, and graphics – and
they manage the mailing and back-end functions
such as unsubscribes.” Extending the company’s
commitment to help customers maximize benefits of
their eGIX services, the newsletters provide
helpful, practical tips on everything from email
management to safer online commerce. “We also
include anything that is newsworthy as far as new
product launches, expansion of services into new
markets, or promotional offers,” she
adds..
Stevens reports that the effort
provides clear results. “I measure the responses
that we get from our customers by using a specific
email address, so we know what’s coming through
the newsletter and can track the interaction with
our customer base. I’ve been very
pleased.”
IN
THE NEWS Email
Solicitations Still Evolving in Higher
Education
Only
half of higher education institutions are using
email as a fundraising tool, and there is a wide
disparity in how the technology is being employed,
according to a new survey by the Council for
Advancement and Support of Education
(CASE).
Although focused on higher
education, the survey also holds insights for
other types of charitable organizations as well.
Read article at afp.net.
TIPSTER Set
Email Marketing Goals for
2005
You
may have noticed lately that legitimate email
marketing has been evolving from a mass-scale,
blast-happy medium to a much more sophisticated
and selective one. That’s because marketers
everywhere are realizing that purposeful, goal
oriented email programs tend to yield better
results than the amorphous, "just because"
approach of yesteryear.
So, how well is
your email marketing program keeping pace with
these industry-wide developments?
The beginning of the year is the perfect time
to explore this. One short, memorable acronym
S.A.M. provides an easy way to sharpen your
objectives, and develop a solid plan for achieving
them. Read article at Lyris.com.
EMAIL
LISTS Occupational
Hazards
Elist
Description: Reach
the occupational safety and industrial hygiene
marketplace with the Occupational Hazards Elist.
Active subscriber list of safety officers,
security directors, fire officials, health,
hygiene and other personnel in industrial
establishments where the problems of accidents,
security, fire hazards, and occupational illnesses
exist.
Source: Controlled
Circulation file. American Machinist, Foundry
Management & Technology, Government Product
News, Industry Week, Material Handling Management,
New Equipment Digest, Metal Producing &
Processing, Welding Design & Fabrication. BPA
Audited and updated six times a
year.
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